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Kerri Wise is VP, Dealer Training and Industry at TrueCar. In her role, she leads dealer training initiatives focused on helping dealers maximize their success on TrueCar. Kerri’s automotive career spans nearly 20 years, previously working at Edmunds.com and J.D. Power and Associates in various roles across sales, marketing, training, analytics and consulting.
Closing the Trust Gap in the Trade-in Process
Today’s consumer demands a high level of transparency and independent validation in the dealership experience, especially with the valuation of their trade-in. Despite the efforts of many good dealers, a significant trust-gap still exists when it comes to the dealership appraisal process. This session will explore how transparency in the appraisal process can help you build trust and acquire more vehicles at a favorable cost-to-market.